Virtue Curl Shampoo 240ml/8oz

A lightweight thickening conditioner for fine, limp hair Powered by exclusive Alpha Keratin 60ku®, a whole, human keratin protein Binds directly to damaged areas & repairs hair Contains Pink Pomelo, rich in Vitamins A, C, B1 & zinc to restore vitality to hair Infused with Hydrolyzed Quinoa to enhance color & retain moisture Loaded with Artichoke Leaf to seal & strengthen hair’s cuticle Adds volume & density to fine, limp hair strands without overloading Scented with a revitalizing citrus blend of flowers & greens Hair appears fuller, thicker & healthier with lasting body Color-safe, paraben-free & gluten-free

A lightweight thickening conditioner for fine, limp hair Powered by exclusive Alpha Keratin 60ku®, a whole, human keratin protein Binds directly to damaged areas & repairs hair Contains Pink Pomelo, rich in Vitamins A, C, B1 & zinc to restore vitality to hair Infused with Hydrolyzed Quinoa to enhance color & retain moisture Loaded with Artichoke Leaf to seal & strengthen hair’s cuticle Adds volume & density to fine, limp hair strands without overloading Scented with a revitalizing citrus blend of flowers & greens Hair appears fuller, thicker & healthier with lasting body Color-safe, paraben-free & gluten-free

A lightweight thickening shampoo for fine, limp hair Helps cleanse hair & dissolves excess oil Powered by exclusive Alpha Keratin 60ku®, a whole, human keratin protein Binds directly to damaged areas & repairs hair Contains Pink Pomelo, rich in Vitamins A, C, B1 & zinc to restore vitality to hair Infused with Hydrolyzed Quinoa to enhance color & retain moisture Fortified with Biotin to boost strength & shine of hair Adds volume & density to fine, limp hair strands without overloading Scented with a revitalizing citrus blend of flowers & greens Hair appears fuller, thicker & healthier with lasting body Color-safe, paraben-free & gluten-free

A lightweight thickening shampoo for fine, limp hair Helps cleanse hair & dissolves excess oil Powered by exclusive Alpha Keratin 60ku®, a whole, human keratin protein Binds directly to damaged areas & repairs hair Contains Pink Pomelo, rich in Vitamins A, C, B1 & zinc to restore vitality to hair Infused with Hydrolyzed Quinoa to enhance color & retain moisture Fortified with Biotin to boost strength & shine of hair Adds volume & density to fine, limp hair strands without overloading Scented with a revitalizing citrus blend of flowers & greens Hair appears fuller, thicker & healthier with lasting body Color-safe, paraben-free & gluten-free

A multi-tasking styling cream Lightweight formula blends seamlessly into hair without a trace Powered by exclusive Alpha Keratin 60ku®, a whole, human keratin protein Binds directly to damaged areas & repairs hair Contains Panthenol (Vitamin B5) to deliver moisture, softness & shine Blended with Cypress, an anti-oxidant rich essential oil to provide light, soothing hydration Enhanced with strengthening polymers to give light hold & block out humidity Protects hair from heat damage Perfect for all hair types Color-safe, paraben-free & gluten-free

A lightweight, multi-tasking, leave-in conditioning mist Powered by exclusive Alpha Keratin 60ku®, a whole, human keratin protein Binds directly to damaged areas while healing & repairing hair Formulated with Amino Acids Blend for nourishing benefits Contains Benzophenone-4, a light stabilizer to minimize the impact of UV light on hair Infused with White Horehound Extract to offer a detoxifying effect Helps neutralize the negative effects of pollutants Reduces flyaways & detangles hair without buildup Scented with a juicy, refreshing citrus blend Leaves hair softer, shinier, healthier & more manageable Color-safe, paraben-free & gluten-free

A clarifying, deep cleansing shampoo Helps remove excess oil, product residue, pollution & smoke Powered by exclusive Alpha Keratin 60ku®, a whole, human keratin protein Binds directly to damaged areas while healing & repairing hair Formulated with Charcoal Powder to extract oil & impurities Infused with Hops Extract to provide a purifying & astringent effect on scalp Uses a blend of gentle cleansers derived from coconut oil for moisturizing benefits Scented with a juicy, refreshing citrus blend Leaves hair detoxified & healthy-looking Color-safe, paraben-free & gluten-free

A rich, high-powered repairing conditioner for damaged hair Helps re-construct frayed cuticles & brittle ends Powered by exclusive Alpha Keratin 60ku®, a whole, human keratin protein Binds directly to damaged areas while healing & repairing hair Formulated with Hydrolyzed Quinoa to enhance color & retain moisture Contains Baobab Seed Oil derived from the African Tree of Life, an intense emollient for dry, damaged hair Infused with Pea Protein to protect hair from thermal heat & daily styling damage Scented with a rich, nurturing blend of fresh woods & clean citrus Hair becomes softer, shinier, hydrated & more manageable Color-safe, paraben-free & gluten-free

A rich, high-powered repairing conditioner for damaged hair Helps re-construct frayed cuticles & brittle ends Powered by exclusive Alpha Keratin 60ku®, a whole, human keratin protein Binds directly to damaged areas while healing & repairing hair Formulated with Hydrolyzed Quinoa to enhance color & retain moisture Contains Baobab Seed Oil derived from the African Tree of Life, an intense emollient for dry, damaged hair Infused with Pea Protein to protect hair from thermal heat & daily styling damage Scented with a rich, nurturing blend of fresh woods & clean citrus Hair becomes softer, shinier, hydrated & more manageable Color-safe, paraben-free & gluten-free

A rich, high-powered repairing shampoo for damaged hair Gently dissolves daily build-up while filling in cracks of damage Powered by exclusive Alpha Keratin 60ku®, a whole, human keratin protein Binds directly to damaged areas while healing & repairing hair Formulated with Hydrolyzed Quinoa to enhance color & retain moisture Contains Baobab Seed Oil derived from the African Tree of Life, an intense emollient for dry, damaged hair Enhanced with Grapefruit Extract, packed with Vitamin C & anti-oxidants Helps revitalize the scalp & restores hair’s vibrancy & shine Scented with a rich, nurturing blend of fresh woods & clean citrus Leaves hair soft, clean & healthy-looking Color-safe, paraben-free & gluten-free

A rich, high-powered repairing shampoo for damaged hair Gently dissolves daily build-up while filling in cracks of damage Powered by exclusive Alpha Keratin 60ku®, a whole, human keratin protein Binds directly to damaged areas while healing & repairing hair Formulated with Hydrolyzed Quinoa to enhance color & retain moisture Contains Baobab Seed Oil derived from the African Tree of Life, an intense emollient for dry, damaged hair Enhanced with Grapefruit Extract, packed with Vitamin C & anti-oxidants Helps revitalize the scalp & restores hair’s vibrancy & shine Scented with a rich, nurturing blend of fresh woods & clean citrus Leaves hair soft, clean & healthy-looking Color-safe, paraben-free & gluten-free

A lightweight, high-powered repairing mask for damaged hair Deeply hydrates & repairs hair without weighing it down Powered by exclusive Alpha Keratin 60ku®, a whole, human keratin protein Binds directly to damaged areas while healing & repairing hair Formulated with Cystoseira Compressa Extract (Brown Algae) to provide heat protection Infused with Amaranthus Caudatus Seed Extract, a plant-based protein Helps enhance color, retains moisture & enhances shine Rich in flavonoids & polyphenols to provide anti-oxidant properties Contains Baobab Seed Oil derived from the African Tree of Life, an intense emollient for dry, damaged hair Scented with a rich, nurturing blend of fresh woods & clean citrus Unveils softer, smoother, reinvigorated & healthier-looking hair Color-safe, paraben-free & gluten-free

Un poderoso acondicionador de suavizado diario Impulsado por la exclusiva Alpha queratin 60ku®, una proteína de queratina humana entera Se une directamente a las áreas dañadas mientras se cura y repara el cabello Contiene pomelo rosa, rico en vitamina A, C, B1 y zinc para restaurar la vitalidad del cabello Mezclados con fosfolípidos derivados de la soja natural para luchar contra el frizz y proteger contra la humedad Fortificado con manteca de karité para acondicionar, suavizar y suavizar el cabello Vuelve a hacer palos de cutículas rugosas y reduce la fricción entre cada hebra Perfumado con una mezcla restaurativa de flores, frutas y hierbas El cabello parece más elegante e hidratado Seguro de color, sin parabeno y sin gluten

A powerful in-shower daily smoothing shampoo Powered by exclusive Alpha Keratin 60ku®, a whole, human keratin protein Binds directly to damaged areas while healing & repairing hair Contains Pink Pomelo, rich in Vitamin A, C, B1 & zinc to restore hair's vitality Blended with Phospholipids derived from natural soybeans to fight frizz & protect against humidity Enhanced with Gotu Kola, a multi-tasking Indian herb to promote strength, smoothness & luster Re-paves rough cuticles & reduces friction between each strand Scented with a restorative blend of flower, fruit & herbs Leaves hair silky-soft, clean & hydrated Color-safe, paraben-free & gluten-free

A powerful in-shower daily smoothing shampoo Powered by exclusive Alpha Keratin 60ku®, a whole, human keratin protein Binds directly to damaged areas while healing & repairing hair Contains Pink Pomelo, rich in Vitamin A, C, B1 & zinc to restore hair's vitality Blended with Phospholipids derived from natural soybeans to fight frizz & protect against humidity Enhanced with Gotu Kola, a multi-tasking Indian herb to promote strength, smoothness & luster Re-paves rough cuticles & reduces friction between each strand Scented with a restorative blend of flower, fruit & herbs Leaves hair silky-soft, clean & hydrated Color-safe, paraben-free & gluten-free

A leave-in treatment hair cream Helps eliminate frizz & blocks humidity while conditioning hair Powered by exclusive Alpha Keratin 60ku®, a whole, human keratin protein Binds directly to damaged areas while healing & repairing hair Contains Pink Pomelo, rich in Vitamin A, C, B1 & zinc to restore hair's vitality Blended with Phospholipids derived from natural soybeans to fight frizz & protect against humidity Enhanced with Gotu Kola, a multi-tasking Indian herb to promote strength, smoothness & luster Scented with a restorative blend of flower, fruit & herbs Keeps hair soft & frizz-free Ideal for frizzy, curly, wavy or thick hair Color-safe, paraben-free & gluten-free

Fan Favorites Kit: 1x Recovery Shampoo - 240ml/8oz 1x Recovery Conditioner - 200ml/6.7oz 1x Healing Oil - 50ml/1.7oz 1x Restorative Treatment Mask - 50ml/1.7oz Ideal both for personal use & as a gift

A light, dual-action whipped cream that detoxifies scalp of build-up & impurities Provides residue-free hair conditioning & scalp balancing effects Beta Hydroxy Acid (BHA) gently lifts dry aged cells without adding residue Papain & bromelain, the rice beads & fruit enzymes that offer dual-action exfoliation Kalahari melon oil & jojoba oil provide moisture balance Alpha Keratin 60ku® repairs hair with each use Rice exfoliator sloughs away dead skin cells to leave scalp smooth Coconut, jojoba & kalahari melon oils provide essential hydration for hair & scalp Scented with a soothing blend of lavender, chamomile, white tea, bergamot, magnolia buds & a light touch of creamy sandalwood Free of parabens, sulfates, phthalates, synthetic colors & dyes Color-safe, gluten-free, cruelty-free & vegan

A leave-in cream rich in reparative proteins & emollients to infuse hair with hydration Helps neutralize frizz & guards hair against heat & humidity Alpha Keratin 60ku® helps to repair cracks & splits, leaving curls stronger & softer A super-hydrating combo of shea butter, jojoba esters & olive-derived esters that provides lightweight moisture without weighing down curls Selaginella iepidophylla extract, a specialty botanical plant active that attracts moisture to parched curls to bring them back to life Multi-faceted UV/solar protection complex, an anti-pollution active that is known to provide color & heat protection Scented with a luxurious blend of juicy kumquat, grapefruit & peppery greens wrapped in warm driftwood notes Keeps curls springy, shiny & full of life

A lightweight cream that seals, smooths & repairs broken ends Nourishes & protects hair from future damage Restores the color & vibrancy of fragile hair Contains patented Alpha Keratin 60ku® protein to bind directly to damaged areas & repair unlike anything else Contains pea protein which packed with phytonutrients to help protect hair from daily styling & thermal heat damage Boosted with hydrolyzed quinoa, a complete plant-based protein to enhance color, moisture retention & shine Enriched with baobab seed oil from the African tree of life, which is an rich, silky & intense emollient for dry, damaged hair Scented with a rich, nurturing blend of fresh woods & clean citrus formulated with coconut & yuzu extracts Ideal for all hair types, especially split ends Free of parabens, sulfates, phthalates, synthetic colors & dyes Color-safe, paraben-free, gluten-free & vegan

A lifting, protecting & all-you-need styler for fine, fragile hair Developed with an airy, lightweight, self-foaming formula Provides instant body, bounce & hold Creates the illusion of density even in the thinnest parts Contains Alpha Keratins & Gamma Keratins to repair & nourish the scalp, providing fragile hair with the strength, elasticity & flexibility Enriched with panthenol (Pro-Vitamin B5) to condition hair & provide heat protection to preserve the strength & thickness of the hair fiber Boosted with active plant extracts to help improve hair strength & thickness while protecting against environmental aggressors Infused with microalgae extract to add volume & strength to the hair fiber, making hair look & feel revitalized Scented with a gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers, & balancing woods, with basil & patchouli essential oils for scalp care & healthy hair Vegan, color-safe, paraben-free & gluten-free

A medium-hold styler that texturizes, shapes, nourishes, protects & adds shine to hair Features a creamy & lightweight texture The does-it-all formula marries pliability with hold for short hair styles that last all day & into the next Contains the proprietary Alpha Keratin 60ku® that strengthens, softens & smooths hair while the polymers create memory & hold Infused with shea butter that provides deeply penetrating hydration, adds weightless shine & protects against the drying effects of heat styling Developed with chia seed-derived heat protection complex which retains water in the hair fiber & forms a protective layer without affecting ability to style Amplifies hair’s natural layers to leave it looking thicker Scented with a revitalizing citrus blend of flowers, greens, stimulating spearmint leaf, & bright lemon essential oils

Smooth & Silken Set: 1x Smooth Shampoo - 60ml/2oz 1x Smooth Conditioner - 60ml/2oz 1x Restorative Treatment Mask - 15ml/0.5oz Ideal both for personal use & as a gift

A conditioner that weightlessly detangles, de-frizzes, nourishes & hydrates hair without weighing down curls Repairs cuticle damage, rejuvenates elasticity & protects against humidity, heat & environmental damage Made with the proprietary Alpha Keratin 60ku® protein to heal & strengthen hair Contains water-soluble jojoba oil to provide moisture to enhance shine, compatibility & detangling effects Loaded with specialty carob gum (ceratonia siliqua) to form a sheer film to lock in moisture Boosted with vegetable-derived polymer from lond bean to facilitate curl formation & definition Enriched with specialty rice protein & extract with sunflower seed oil to provide solar protection from the drying & damaging effects of UV rays Scented with a luxurious blend of juicy kumquat, grapefruit & peppery greens wrapped in warm driftwood notes Keeps curls springy, shiny & full of life Free Of parabens, phthalates, silicones, sulfates, formaldehyde donors, synthetic colorants & dyes Gluten-free, cruelty-free & vegan

Repair & Strengthen Set: 1x Recovery Shampoo - 60ml/2oz 1x Recovery Conditioner - 60ml/2oz 1x Restorative Treatment Mask - 15ml/0.5oz Ideal both for personal use & as a gift

Hair & Scalp Reset Duo Set: 1x Restorative Treatment Mask -15ml/0.5oz 1x Exfoliating Scalp Treatment -15ml/0.5oz Ideal for both personal use & as a gift

A memory-building & strengthening curl perfector Features a sheer & smooth texture Glides through hair to build, shape, de-frizz & hold curls without slick & crunchy side effects Contains Alpha Keratin 60ku® to bind directly to damaged areas & repair hair Developed with shea butter ester to nourish & hydrate curls without weighing them down Loaded with selaginella lepidophylla extract that attracts moisture to parch curls Enriched with chia & flaxseed polysaccharide to enhance optimal natural curl formation & hold Scented with a luxurious blend of juicy kumquat, grapefruit & peppery greens wrapped in warm driftwood notes Keeps curls springy, shiny & full of life

A nourishing, thickening & detangling conditioner for thinning hair Features a lightweight texture Strengthens & hydrates each hair without weighing it down Formulated with the patented alpha + gamma keratins, a highly active green tea & probiotics to leave hair smooth, silky, comb-able & less prone to pulling or breakage Developed with probiotic ferment, a microbiome booster known to nourish the scalp, help decrease irritation & support cellular oxygen consumption Enriched with Cyperus plant root oil to enhance softness, shine & combability Loaded with biomimetic signal peptides to nourish & calm the scalp to help create a healthy environment for hair growth Scented with a gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers & balancing woods, with basil & patchouli essential oils Specifically developed for fine, fragile strands Sulfate-free, color-safe, paraben-free, gluten-free & vegan

A potent, 100% drug-free, botanical-based nutrient infusion for the scalp Fuels fatigued follicles & nurtures new hair Combined the patented Alpha + Gamma Keratins to form a complex molecule to repair & nourish the scalp, providing fragile hair with strength, elasticity & flexibility Biomimetic Signal Peptides helps calm the scalp to create a healthy environment for hair growth Enriched with saccharomyces lysate, a probiotic yeast extract known to increase oxygenation & help reduce irritation in the scalp Contains larch wood extract, a natural source of polyphenols that help strengthen new growth & stimulate the scalp Boosted with basil & patchouli essential oils to care for the scalp & healthy hair Scented with a gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers & balancing woods

Flourish Hair Rejuvenation Treatment Set: 1x Shampoo For Thinning Hair - 60ml/2oz 1x Conditioner For Thinning Hair - 60ml/2oz 1x Density Booster - 60ml/2oz Ideal both for personal use & as a gift

Flourish Hair Rejuvenation Treatment Set: 1x Shampoo For Thinning Hair - 240ml/8oz 1x Conditioner For Thinning Hair - 200ml/6.7oz 1x Density Booster - 120ml/4oz Ideal both for personal use & as a gift

A shampoo delicately stimulates the scalp & removes buildup for thinning hair Cleanses the hair shaft & clears debris from follicle openings, creating an environment for healthy growth Formulated with Alpha & Gamma Keratin proteins to form a complex molecule to repair & nourish the scalp, providing fragile hair with strength, elasticity & flexibility Contains sodium hyaluronate + red algae extract to provide a sheer “moisture shield” to thicken hair & keep the fibers supple Adds rice-based humectants to offers lightweight hydration to hair, plumping & smoothing the shaft without weighing hair down Packed with biomimetic signal peptides to calm the scalp Boosted with basil & patchouli essential oils for scalp care & healthy hair Clears scalp irritation & flaking Scented with a gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers & balancing woods Color-safe, paraben-free, gluten-free & vegan

A highly potent, feather-light serum that restores scalp to a healthy state nightly Goes on easily & absorbs quickly Resurfaces & smoothes each strand for strong, radiant & healthy hair Floods scalp & hair with nutrients using pure Alpha Keratin 60ku®, B vitamins, peptides & prebiotic activity to balance & repair the scalp Contains charged Hyaluronic Acid to improves scalp moisture barrier function & moisture protection Enriched with peptide blend to fortify & revitalize hair & scalp Boosted with olive-derived ceramide to improve overall scalp health & condition Developed with alpha-glucan oligosaccharide to support the beneficial microbial flora offering prebiotic properties for optimal scalp health Scented with a soothing blend of lavender & chamomile, white tea, bergamot, magnolia buds & a light touch of creamy sandalwood Free of parabens, sulfates, phthalates, synthetic colors & dyes Color-safe, gluten-free, cruelty-free & vegan

A gentle toning & nourishing shampoo Uses all-natural botanicals & 100% natural colorants to brighten & gently neutralize brassiness Made with the proprietary Alpha Keratin 60ku® protein to heal & strengthen hair Contains a special blend of chamomile extract, lemon fruit extract, red cabbage extract, purple ginseng extract & 100% natural salicylic acid from wintergreen leaf extract to provide subtle, cumulative brightening of yellow tones & rinse away brassiness Loaded with viola odorata flower & leaf extract, lavender flower extract & rosemary leaf extract to neutralize brassiness Infused with turmeric root extract to work in conjunction with a mineral complex to provide antioxidant protection against the damaging & color-distorting effects of UV/solar exposure, environmental pollutants & free radicals Scented with a warm fragrance blended of bright & calming ingredients including yuzu zest, chamomile & creamy sandalwood Free of harsh, stripping ingredients, purple color deposits & sulfate Suitable for all shades of natural & color-treated hair, including silver & gray

A first-of-its-kind blend of pure, hydrating & protecting hair oils Delivers luster, softness & moisture to hair Contains the reparative Alpha Keratin 60ku® protein which is born from regenerative medicine & has the power to repair & bind directly to damaged areas Formulated with clear oils & glides on light & clean for a glossy finish that does not alter color or weigh down hair Enriched with tocopherol which is a natural form of vitamin E & a strong antioxidant, that helps to neutralize free radicals created from exposure to UV light or pollution Packed with Tahitian gardenia flower extract to strengthen weak hair Boosted with Kalahari melon seed oils that is high in antioxidant & hydrating properties that work to nurture dry, brittle hair, shielding it against moisture loss Scented with a rich, nurturing blend of creamy coconut & tropical yuzu extracts wrapped in warm woods Suitable for all hair types Color-safe, free of parabens, sulfates, phthalates, synthetic colors & dy Gluten-free, cruelty-free & vegan

Hydrate & Nourish Set: 1x Curl Shampoo - 60ml/2oz 1x Curl Conditioner - 60ml/2oz 1x Curl Leave-In Butter - 15ml/0.5oz Ideal both for personal use & as a gift

A weightless, controlling, de-frizzing & protecting spray Creates an impenetrable veil of moisture-locking mist The alcohol-free, heat-activated spray is the prescription-strength equivalent of traditional anti-frizz sprays Does not create build-up or dry out hair Contains specialty lipopeptide to eliminate & control frizz with humidity-blocking technology Enriched with rice protein, tara tree fruit extract & sunflower sprout to protect against color fading & distorting & the drying & damaging effects of UV/solar exposure Loaded with chia seed & green tea leaf extract to provide anti-pollution protection against the damaging effects of environmental pollutants & free radicals Offers heat protective up to 450 degrees & protects strands for 72 hours Leaves hair healthy, silky-soft for days Scented with a restorative blend of herbs, fruits, citrus & incorporates soothing lavender & fresh mint essential oils Suitable for all hair types Free of sulfates, parabens, phthalates, synthetic colors & dyes Gluten-free, cruelty-free & vegan

Nourish & Flourish Duo For Hair Set: 1x Healing Oil - 50ml/1.7oz 1x Density Booster - 120ml/4oz Ideal both for personal use & as a gift

Mini Must-Haves Set: 1x Recovery Shampoo - 60ml/2oz 1x Recovery Conditioner - 60ml/2oz 1x Un-Frizz Cream - 60ml/2oz 1x 6-In-1 Styler - 60ml/2oz 1x Restorative Treatment Mask - 15ml/0.5oz Ideal both for personal use & as a gift

Best-Selling Hair Favorites Set: 1x Recovery Shampoo - 240ml/8oz 1x Recovery Conditioner - 200ml/6.7oz 1x Restorative Treatment Mask - 50ml/1.7oz 1x 6-In-1 Styler - 60ml/2oz 1x Healing Oil - 9ml/0.3oz\ Ideal both for personal use & as a gift

A hydrating, strengthening & thickening hair mask for thinning hair Features a whipped & creamy yet weightless textures Contains biomimetic tetrapeptide with red clover flower extract to target the follicle to promote healthier hair growth Infused with Fructooligosaccharides & beet root extract, a plant-derived blend that infuses hydration into hair Boosted with basil & patchouli essential oils for the scalp care & healthy hair Hair feels instantly hydrated, nourished & more manageable without being weighted down Leaves hair shiny & silky-soft Scented with a gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers & balancing woods